Baba Ramdev’s Patanjali now forays into milk market

Baba Ramdev’s Patanjali Ayurved Thursday forayed into dairy, mineral water and frozen vegetable segment by launching five products range.

Patanjali’s dairy products include cow milk, curd, chach and paneer. Frozen vegetables range include peas, mix veg, sweet corn and potato finger. Other segments include cattle feed and feed supplements, solar panels and Divya Jal.

Ramdev said that Patanjali’s cow milk would be cheaper than other established brands by Rs 2. The company would also introduce milk and allied products in tetra packs, he added.
The Haridwar-based company has done well in the last financial year and expects to perform better in the current fiscal.

In January this year, Patanjali Ayurved has forayed into e-commerce for its FMCG items, partnering major players in the space, including Amazon and Flipkart.