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DAINIK NATION BUREAU
A oral care manufacturing company, JHS Svendgaard Laboratories has entered into a partnership with Patanjali Ayurved to set up exclusive Patanjali stores at airports across the country.
“There is a captive audience at airports, which Patanjali will tap into through these stores,” JHS Svendgaard managing director Nikhil Nanda disclosed to media.
Their plan is to set up 100 stores in next two years depending on availability at airports, Nanda said. The first such store was opened at New Delhi’s T2 terminal at Indira Gandhi International Airport.
Talking to dainiknation.com Patanjali spokesperson SK Tijarawala said that to provide access to international travellers they are going to open stores at airport. As we know that Patanjali products are being sought across world markets.
The airport shops are being set up by JHS Svendgaard Retail Ventures, an arm of New Delhi-based JHS Svendgaard.
Patanjali, which has seen sales escalate over 20 times to Rs 10,561 crore in FY17 from Rs 453 crore in FY12, sells an extensive range of daily-use products including shampoo, toothpaste, biscuits, noodles and packaged water.
JHS Svendgaard makes a range of toothpastes for Patanjali, DaburBSE -0.93 % and direct-selling firm Amway. It also manufactures oral care products for Elder Health Care and JL Morisons. It plans to expand beyond its core business to other personal care products and cosmetics, Nanda said.
“We are in acquisition talks with two companies which make products other than oral care. That will give us a market beyond oral care as well as a national footprint,” he said. While he declined totdivulge details, Nanda said the deals could be closed by the second quarter of this year.
JHS Svendgaard’s private label toothpaste brand Aquawhite has acquired licenses for children’s characters including Pokemon and Jungle Book to extend Aquawhite to premium toothbrushes.
