Based on the 2016 Uri attack, the film, which has already crossed the 100-crore mark, is marching towards the 200-crore target quite effortlessly.
According to trade expert Taran Adarsh, “Uri…” has worked for multiple reasons.
He said: “the choice of story as well as storytelling deserve full marks. The surgical attack and how it was executed is brilliantly depicted. Secondly, ‘Uri..’ is all about national pride, power and patriotism.
“Vicky Kaushal’s strong performance, Aditya Dhar’s superb direction, Mitesh Mirchandani’s stylish cinematography and the background score and sound design are superb. Most importantly, the war cry, ‘How’s The Josh? High Sir!’ has caught on in a big big big way.”