DAINIK NATION BUREAU
In a bid to retain and lure customers, Reliance Jio Infocomm (Jio) has announced cashback offers and discount coupons for its prepaid subscribers. With this announcement he has dampened the hope that telecom industry price stability is very nearby. The offers are valid between November 10-25.
After triggering a massive price war last year, the Mukesh Ambani-owned company had in October reduced the tenure of its popular Rs 399 prepaid plan from 84 days to 70 days. This had created hope that the blood-letting in the industry was over and was one of the reasons why the shares of Bharti Airtel, India’s largest telco, rose to a ten-year-high recently.
On Thursday Reliance Jio unveiled cashback offers on every recharge of Rs 399, which include eight vouchers of Rs 50 each that will be credited to the ‘MyJio’ digital wallet of all Jio Prime members. These vouchers can be used to get discounts of Rs 50 each on any subsequent recharge, or data topup, bringing down the effective tariff. subscribers will get vouchers worth Rs 300 credited into Jio’s partner mobile wallets such as AmazonPay, AxisPay, FreeCharge, Mobikwik, Paytm and PhonePe.
Besides, subscribers will get vouchers of up to Rs 1,899 for shopping on e-commerce platforms and discounts on flight tickets on specific portals. Analysts believe these schemes would compel Airtel, Idea Cellular and Vodafone company to respond.